The New Macy's Parade Wikia
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Bumpé is a Swedish bull who was created by Christopher Carlson for his 1998 children's book, Bumpé ABC. The story is about a curious red bull named Bumpé--a curious creature rather like a red bull with a yellow ball on top of his head--who thinks about the alphabet. He finds himself becoming an airplane, a bee, and other things all the way to a yoga practitioner and a zebra.

History with the Macy's Parade[]

During a trip to Toy Fair 1997, the Macy's Special Events team spotted a brightly-colored display featuring books and toys of a certain red Scandinavian cow named Bumpé. The team immediately fell in love with the cow's quirky nature and creative book of the same name. Thus, a Bumpé balloon was set to debut in the 1997 Macy's Thanksgiving Day Parade.

Standing at 33 feet wide and 55 feet tall, the Bumpé balloon took his maiden flight alongside those of Arthur, Rugrats, and Miss Petula Pig, as to promote the release of his book the following year. Bumpé is also notable for being the first-ever, and currently, Scandinavian balloon to appear in the Parade's history.

Music[]

  • Generic Macy's Music (1997-1999, 2001-2004)
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