The New Macy's Parade Wikia
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Ask.com (originally known as Ask Jeeves) is a question answering-focused e-business founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California.

The original idea behind Ask Jeeves was to allow users to get answers to questions posed in everyday, natural language, as well as by traditional keyword searching. In 2005 the company announced plans to phase out Jeeves and on February 27, 2006, the character disappeared from Ask.com. He was stated to be "going into retirement." However, the UK/Ireland edition of the website prominently brought the character back in 2009.

History with the Macy's Parade[]

The Jeeves balloon first appeared in the 2000 Macy's Parade, to help celebrate the upcoming 5th anniversary of Ask.com in 2001. The balloon features Jeeves gliding down the Parade route, extending out the golden keys of knowledge. This balloon was retired after the 2002 Parade, but was brought back in 2004, with a tan and the removal o the Golden Keys of Knowledge. He was retired after the 2004 Parade, and has yet to appear again.

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